Content Strategist

Content strategists decide what a brand should say, where, and to whom — mapping out blog posts, videos, email sequences, and social content that actually move people toward a goal rather than just filling a calendar. The role requires equal parts editorial instinct and analytical rigor: knowing what makes a good story, and knowing which stories are actually working based on the data.

It's a job that sits between marketing, editorial, and product, often auditing what already exists, identifying gaps, and building a repeatable system so content doesn't rely on one person's inspiration. Good strategists think in systems — content pillars, distribution channels, SEO structure — rather than one-off pieces.

AI writing tools have made raw content production faster, which paradoxically has increased the value of strategists who know which content is worth making at all and can maintain a distinct brand voice amid a flood of generic AI-written text.