Marketing & Sales

Sales Manager

Leads a sales team to hit revenue targets through coaching, strategy, and deal support.

$65,000–$160,000 Average growth Intermediate

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Sales managers turn individual salespeople into a coordinated team that consistently hits its number. That means setting territory and quota strategy, coaching reps through tough deals, and building the processes — pipeline reviews, forecasting, deal desks — that keep a growing sales org from descending into chaos.

It's a role built on a mix of empathy and accountability: knowing when a rep needs encouragement versus when a pattern of missed activity needs a direct conversation. The best sales managers were often strong individual performers themselves, but the skills required to lead a team — coaching, forecasting, cross-functional negotiation — are genuinely different from closing deals solo.

As sales tooling gets smarter about surfacing which deals are at risk, the manager's job shifts further toward coaching and strategy rather than manually tracking spreadsheets, and the fundamental need for someone to motivate and align a revenue team isn't going anywhere.

A day in the life

The morning typically starts with a pipeline review, checking which deals are progressing and which are stuck. Mid-morning might bring a coaching call with a rep preparing for a big client pitch. The afternoon often includes forecasting conversations with finance and leadership about likely quarterly revenue, and the day frequently ends jumping onto a call to help close a deal that's on the edge.

Pros

  • Strong earning potential with commission upside
  • Direct, visible impact on revenue
  • Develops leadership and coaching skills
  • Career path into executive roles

Cons

  • High pressure to hit quota consistently
  • Team performance directly affects personal success
  • Can require travel to client sites
  • Emotionally demanding when coaching underperformers

Required skills

SalesNegotiationLeadershipForecastingClient Relationship Management

Nice to have

CRM SoftwareCoachingData Analysis

Bachelor's degree in Business or related field; often promoted from within sales ranks

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Leading Teams That Deliver

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